Concorde Security

Inculcating a ‘Winning’ Mindset

At a Glance

With advancements in technology, how can enterprises keep up and ensure that their offerings are still relevant?

For Concorde Security, the organisation sought to shift from providing security guards to providing security solutions. To do so, it was necessary to redesign its service offering and re-train its sales staff.

Read to find out more from Ms. Belinda Ng, the Project Champion.
 

Achievements

Through this project with NACE@IAL and our Certified Workplace Learning Specialist (CWLS), we were able to achieve the following in our workplace transformation project:

• Increased sales revenue by 20 times within 8 months
• Increased the retention rate of sales staff by 5-fold 
• Successfully inculcated a ‘winning’ mentality among our sales team
  

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Through the coaching by IAL’s Certified Workplace Learning Specialist (CWLS), I saw a significant improvement in the behaviour of our Sales Team, especially so in our Head of Sales.

In addition, there was a significant increase in sales revenue. Our appointed CWLS was also able to help each sales team member be clearer on their responsibilities.

Kudos to our appointed CWLS!

Mr. Alan ChuaExecutive Director

Under the coaching of IAL’s Certified Workplace Learning Specialist (CWLS), the professionalism of our sales team improved drastically, especially when it comes to making sales presentations. 

In establishing a system, every individual performance is tracked. This allows our sales team to be more responsive in meeting their KPIs

Great job done by our appointed CWLS! We would like to pursue a similar project for our Technical Team.

Ms. Belinda NgExecutive Manager

I have seen a marked improvement in the focus of the team resulting in more effective sales efforts. In addition, the process has instilled a strong winning mentality among the team. 

We will continue with the system that IAL’s Certified Workplace Learning Specialist (CWLS) has implemented and started. I would like to register my great appreciation to our appointed CWLS for his conscientious efforts in turning around the sales team and his coaching to every one of us involved.

Mr. Chow Siew ChongVice President

 

Challenges

Prior to the project with NACE@IAL and our Learning Specialist, we were faced with a high turnover rate of sales staff and had difficulty attracting competent and talented people to handle sales. In addition, we did not have a common and agreed sales process put in place. 

It became evident that workplace learning interventions had to be implemented. This will effectively train new hires, refresh and realign our sales team to their roles and responsibilities following the redesign of our service offering.

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